Archive for the ‘Advertising’ Category

I Don’t Get It

Friday, March 27th, 2009

Microsoft just released a new ad in which a young woman is shopping around for a sub-$1000 17″ notebook. First she goes to the Apple Store and walks right out, eventually quipping that she’s ‘not cool enough for a mac’. She then goes to Best Buy where she finds looks at various laptops, eventually purchasing an HP for $699.

…It’s an HP. Microsoft makes software. They just spent a ton of money advertising for HP.

Say I am a successful coffee company. Would it make sense if I released an ad of someone shopping for a coffee maker and they realize they cant afford a really nice Williams-Sonoma Coffee Maker, so they go to Target and buy a basic Mr. Coffee machine? Especially if I don’t even MAKE coffee machines?

Posted in Advertising, Blog

Preaching to the choir with a loudspeaker

Monday, September 8th, 2008

There is a fine line between advertisements and bombarding the viewer with annoying junk, and ESPN has gone the distance with the latter. I went to check on some football news on SportsIllustrated.com when I was greeted with a lovely growing astroturf ad for Monday Night Football that covered the WHOLE SCREEN. After grumbling and letting it load all the way so I could close it, I was delighted to see that there were also 3 ads for it again on the main page. Seriously ESPN? I’m pretty sure most football fans that go to SI.com to check football scores may have a vague clue that there are games on Monday night now, just a guess. Excuse me while I go put a pop up ad on the front page here to advertise for my site.

Posted in Advertising, Blog, Web Devleopment